We combine innovation and tradition with subtle differentness.
PASSION FOR THE MEMORABLE
Mechanical watches have fascinated me since my early childhood. The special and memorable characteristics of watches would reveal something about the owner’s character to me.
Many years later, when I was working for Audemars Piguet, I realized that the well- established brands were overrepresented. This had led to a fatigue among watch owners. If everyone was wearing the same brand, how could individualists possibly be expected to identify themselves with the brand? What did the watch say about you?
I began a quest for the unique and found the jump hour. It was memorable, elegant and yet, it had a long tradition – dating back to 1883.
A jump away from the mainstream. Time to be different.